Your Task
We need you to find 200 women who live in Western countries — specifically the UK, Ireland, USA, and Australia — who could appear in short videos for a new hair colour product called Colourpig.
Important — please read this carefully: You are not finding Chinese creators. You are finding Western creators who speak English. These are ordinary women in the UK, Ireland, USA, and Australia. Your job is to search for them online — on TikTok, Instagram, and YouTube — and compile a list for us to review. We will contact the creators directly.
The women you are looking for post content in English. Their followers are primarily in English-speaking countries. They look like the kind of woman who actually colours her own hair at home. They are real, not models or actresses.
This document explains exactly who we are looking for, how to find them, and how to submit the list. Please read all sections carefully before you begin.
The Nano Army Model
This is not a new idea. It is the fastest-growing model in beauty and consumer brands right now. One brand has proven it better than anyone.
"The brand gets more than 10 billion views a month from their nano influencer army."
Medicube is a K-beauty skincare brand. They do not spend money on celebrity endorsements. They work with hundreds of ordinary creators — real women who talk about products they genuinely use. Each creator has a small but highly engaged audience. Together, the effect is enormous: the brand appears everywhere at once.
This is exactly what we are building for Colourpig. You are finding the creators. This brief is the brief. The goal is for Colourpig to feel like it is everywhere — in every woman's feed, looking like real life, not advertising.
What is Colourpig?
Colourpig is a new hair colour product from Ireland. It is designed for women who have grey roots and want to cover them at home, quickly and without any mess.
Traditional box hair dye (the kind sold in supermarkets) requires mixing chemicals together, wearing gloves, leaving the colour on for 45 minutes, and often staining the bathroom. Most women only use about 20% of the product — the rest is wasted.
Colourpig is different. It uses air pressure (like a pump) to push exactly the right amount of colour out of a dispenser — no mixing, no mess, no waste. The whole process takes about 2 minutes. The dispenser is reusable and comes with refill cartridges.
Who We Want — and Who We Don't
The most important rule is this: we want real women who look real. Not models. Not influencers who promote 50 different products. Women who look like they genuinely colour their hair at home and would actually use this product.
- Look natural and real — not overly styled or heavily filtered
- Have visible grey hair or grey roots in some of their photos or videos
- Talk to the camera in a natural, honest way (like they are speaking to a friend)
- Post content about their everyday life — family, work, home, beauty routines
- Have between 1,000 and 500,000 followers (micro-influencers preferred)
- Post regularly — at least 2–3 times per week
- Have genuine engagement — real comments and likes from real people
- Are between 22 and 55 years old
- Have hair that is naturally dark or medium brown (not bleached blonde)
- Are professional models or actresses (too polished — audiences don't trust them)
- Promote a very large number of different products (low credibility)
- Have fully bleached blonde hair (the product is for dark/medium hair with grey)
- Only post fashion or makeup content — they need to post hair content too
- Have mostly fake or bot followers (check for low engagement rate)
- Are under 20 years old or over 58 years old
- Post mostly advertising content — their feed should feel personal
- Have fewer than 500 followers or more than 2 million followers
The Three Creator Types
We need three different types of women. Please find approximately 70 creators of each type (70 + 70 + 60 = 200 total). Each type represents a different age group and life situation. Read each description carefully and use the checklist to decide which type a creator fits.
Who is she? This is the most important type. She is a woman in her 40s or early 50s who has been colouring her hair for many years. She visits the salon every 6–8 weeks, or uses box dye at home. She is busy with family and work. She does not have a lot of time for beauty routines. She posts about her life — family, home, food, health, and sometimes hair.
She probably has clearly visible grey roots in at least some of her photos or videos. She is not glamorous — she is normal. She might look tired. She might have a school-run outfit on. She is real.
✅ Look for these signals
- Grey roots visible in hair in at least some photos
- Posts about family life, children, cooking, home
- Natural lighting in photos — not a professional studio
- Talks to camera in a relaxed, honest way
- Posts hair content sometimes (even if not her main topic)
- Looks 40–55 years old
- Looks tired or busy — this is a good sign of authenticity
- 3,000–200,000 followers
❌ Avoid these
- Hair is always perfectly styled in every photo
- No grey or roots visible in any content
- Only posts beauty/fashion content (no life content)
- Heavily filtered photos — skin looks airbrushed
- Posts mostly promotional content (too many paid posts)
- Under 35 or over 58 years old
Family moments · School run · "What I cooked today" · Health and wellness · Before/after hair · "Real life" vlogs · Things she is trying at home · Holiday with family · Honest beauty reviews
Who is she? This woman has a professional career. She might be a teacher, a doctor, a business owner, a manager, or a consultant. She cares about her appearance at work. She is always on video calls (Zoom, Teams) or appearing on camera for her job. She does not have time to go to the salon every 6 weeks.
She is polished but not glamorous. She looks put-together but realistic. She posts about her career, productivity, lifestyle, and sometimes beauty. She may have roots showing in some videos — especially workplace or home-office content.
✅ Look for these signals
- Posts from a home office or professional environment
- Talks about career, productivity, or work-life balance
- Appears on video calls or professional panel content
- Dark or medium brown hair — roots possibly visible
- Posts about beauty products occasionally (honest reviews)
- Looks 30–42 years old
- Natural, minimalist aesthetic — not overly stylised
- 2,000–150,000 followers
❌ Avoid these
- Mostly fashion/lifestyle — no work content
- No evidence of a real career (only influencer content)
- Under 28 or over 45 years old
- Platinum blonde or very light hair
- Too many paid promotional posts
- Overly formal or stiff presenting style
Morning routine · Work-from-home day · Career advice · Productivity tips · "What I wear to work" · Honest product reviews · Time-saving tips · Professional before/after · Panel or podcast appearances
Who is she? This is a younger woman who has started finding grey hairs earlier than expected — maybe in her mid-20s or early 30s. This is more common than people think (about 10% of women have grey hair before 30). She is surprised, a little anxious, and looking for a smart solution that doesn't make her feel like she is "becoming her mother."
She is younger-looking, modern, and speaks to camera in a casual, honest way. She uses TikTok more than Instagram. She might make funny or self-deprecating content about finding grey hairs. She cares about sustainability and does not want to use harsh chemicals.
✅ Look for these signals
- Looks 22–33 years old (important)
- Has mentioned grey hair or finding grey hairs in content
- Casual, honest, slightly humorous presentation style
- TikTok is her main platform (Instagram is also fine)
- Talks about sustainability, eco products, or reducing waste
- Posts "get ready with me" or routine videos
- Dark or medium hair that shows grey roots when they appear
- 1,000–100,000 followers
❌ Avoid these
- Under 22 or over 35 years old
- No grey hair or no content about hair
- Overly produced or professional-looking content
- Platinum blonde, heavily bleached, or dyed in unusual colours
- Posts mostly about fashion, makeup, or travel only
- Stiff or uncomfortable presenting style
Get ready with me (GRWM) · Hair care routines · "Day in my life" vlogs · Sustainability tips · First-time discoveries · Honest product reactions · Funny or relatable observations about getting older · Anti-beauty-industry takes
Where to Look
Search on the global (international) versions of these platforms — not Chinese versions. The creators you are looking for post in English and have followers in the UK, Ireland, USA, and Australia. Use the search terms below exactly as written — they are in English because you are searching for English-language content.
Best for Type 3 (younger women). Search these hashtags:
#greyhair #greyroots #roottouchup #homehaircolor #haircolor #greyhairtransformation
Best for Type 1 and Type 2. Search these hashtags:
#greyhair #rootgrowth #saltandpepper #greyismycolour #naturalgrey #homehaircare #roottouchup
Good for Type 1. Search these phrases:
"grey root touch up at home" · "covering grey hair at home" · "home hair dye routine"
Evaluation Checklist
For every creator you find, work through this checklist before adding them to the list. If they fail more than 2 checks, do not include them.
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1Age check — do they look the right age for the type? Type 1: 40–55 · Type 2: 30–42 · Type 3: 22–33. If unsure, look for clues in their bio or content.
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2Hair check — do they have dark or medium brown hair with grey/roots? The product is for grey root coverage on dark hair. If their hair is platinum blonde, dyed blue, or fully silver, they are not suitable.
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3Authenticity check — do they look and sound like a real person, not an actor? Watch 2–3 of their videos. Do they speak naturally? Are their expressions real? Does their content feel personal or scripted?
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4Engagement check — do real people interact with their content? Look at their comments. Are they real comments from real people, or do they look fake (very short, repeated phrases, only emoji)? A good engagement rate is at least 1–3% (likes + comments ÷ followers).
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5Audience language check — is their audience in English-speaking countries? Read the comments on their most popular videos. Are they written mostly in English? Do people mention UK, Irish, American, or Australian places or references?
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6Content fit check — have they posted hair-related content before? Look at their last 20 posts. Is there at least one or two posts about hair, beauty routines, or root coverage? They don't need to be a hair creator — just someone who has mentioned it.
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7Promotion density check — is less than 40% of their content sponsored/paid? Look for "ad", "paid partnership", "gifted", or "#ad" labels on posts. If more than 4 in every 10 posts are paid promotions, the audience trust level is too low.
Submission Format
Please submit your list of 200 creators in a spreadsheet (Excel or Google Sheets) with the following columns. One creator per row. Complete every column for every creator.
| # | Creator Name / Handle | Platform | Profile URL | Type (1 / 2 / 3) | Est. Age | Followers | Eng. Rate | Grey Hair? Y/N | Audience Language | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | @example_creator | instagram.com/… | Type 1 | 44 | 28,400 | 3.2% | Y | English | Posts about family + hair routine. Very natural presenting style. 3 paid posts in last 30. Root content visible. | |
| 2 | @example_creator_2 | TikTok | tiktok.com/@… | Type 3 | 27 | 14,200 | 5.8% | Y | English | Mentioned finding first grey at 25 in a video. Casual, funny tone. UK-based audience. |
| 3 | Continue for all 200 creators… | |||||||||
Your Working Process
Start with hashtag searches on TikTok and Instagram
Use the hashtags listed in Step 4. When you find a creator who looks promising, go to their profile and check them against the checklist.
Identify which type they are (1, 2, or 3)
Age is the most important factor. Then look at their content style. If they could fit two types, record them as the better fit and add a note.
Complete the checklist (Step 5) for each creator
Do not add a creator to the list if they fail 3 or more checks. Quality is more important than reaching 200. We prefer 150 strong candidates over 200 weak ones.
Fill in the spreadsheet row for every creator you approve
Complete every column. The "Notes" column is important — write 1–2 sentences explaining why this person is a good match. Include specific details (e.g., "posted about grey hair in March 2026" or "mentions she uses box dye in most hair videos").
Aim for 200 total across all three types
Target: ~70 Type 1 · ~70 Type 2 · ~60 Type 3. If you can only find 50 of one type and 80 of another, that is acceptable. Submit what you find — we will review and shortlist.
Submit the completed spreadsheet
Send the file back along with a short note on any difficulties or observations — for example, if a certain type was very hard to find, or if a particular platform had many more good candidates than expected. This feedback helps us improve the next search.
If You Are Unsure About a Creator
If you find a creator who seems good but you are not sure which type they are, or whether they qualify — include them anyway and add a detailed note explaining your uncertainty. We would rather review 210 candidates where 10 are uncertain than miss a good candidate because you were unsure.
If a creator has grey hair but does not fit any of the age ranges, make a note but still include them. We can make exceptions for exceptional candidates.
If you cannot find enough creators on a particular platform, switch to another platform and add a note about which platforms were most productive.